NAX Nordic | Hallpressen
16512
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Hallpressen

Date
Tasks
Consulting, Data, Local target groups, Programmatic
Mission

Hallpressen is a publishing house located in the southern part of Sweden. They have a background in print media with a rapidly increasing digital presence with 12 local news sites.

Our main focus is to educate the sales team, collect local data and help local companies with ad buys on the biggest sites in the world, while geo-targeting local readers only.

NAX has been of great help for us. As a local paper we reach almost everybody in our region but NAX helps us to go in depth when it comes to interest and sub groups that we want to target as an add-on to our standard campaigns,” says Toni Vladisavljevic, Head of Digital Business Development, Hallpressen.