NAX Nordic | Husqvarna AB
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Husqvarna AB

Husqvarna Group, a global leading producer of outdoor power products for forest, park and garden care, wanted help with the recruitment of new engineers.

Previously, they used the local papers to reach the right audience but wanted to specify their aim further – the goal was to reach data engineers and tech people, specifically. To make this possible, NAX bought ad space on tech sites and forums in the US and geo-targeted them to the local region surrounding Husqvarna’s factory.

”The combination of local press and programmatic depth was a great success for us. We got a lot of applicants from the campaign that we ran and we are looking forward to new recruitment campaigns together with NAX in the future”, says Miranda von Seth, Talent Acquisition, Husqvarna AB.